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YP Advertisers: Data Drives Decisions
Charles Laughlin from BIA/Kelsey moderated an advertiser panel today. The key takeaway: data drives marketing decisions. “I like monthly reports with as much detail tracking as possible,” said George...
View ArticleMore from Day 2 at the BIA/Kelsey ILM Conference
Another great session yesterday at Day 2 of the BIA/Kelsey ILM Conference, entitled “The ‘New’ Newspaper: New Users, New Reach, New Revenues,” focused on the future of the newspaper industry. The...
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